AREAS OF EXPERTISE HEC PARIS Choose the specific area of expertise you want to develop In order to meet the strategic challenges facing organizations throughout the world, HEC Paris Executive Education draws on the expertise of its faculty and its close ties with the business world to provide programs in all the key areas of management. STRATEGY & GOVERNANCE DIGITAL TRANSFORMATION Our professors and experts draw on their own experience The strategic impact of digital transformation to address the challenges facing companies in a pragmatic on decision-making processes means that managers need and hands-on way. Whether it be corporate growth or to acquire a new mindset and expertise. Our aim is to help innovation strategy, business models, or competitive strategy, them develop their skills and know-how in areas such our aim is to provide managers with relevant responses as Big Data, e-business strategies, digital brands, social media to the issues they encounter on a daily basis. and strategic innovation. GENERAL MANAGEMENT ENTREPRENEURSHIP, INNOVATION HEC Paris is renowned throughout the world for its expertise & SOCIAL BUSINESS in international management training and research. HEC Paris has been committed to training and research Our professors and experts share their knowledge in these specific areas of management for over thirty years. and expertise in key areas of this discipline such as team With the support of the IDEA Center and the Society & management, the theory of organizations, management Organization (S&O) Research Center, we actively encourage science, organizational culture and risk management. the creation of start-ups and socially responsible business initiatives. LEADERSHIP & CHANGE MANAGEMENT All professionals, at key moments in their careers, COACHING need to develop strong leadership skills and become agents Talent management and the key role it plays in the of change withintheir organization. To meet these specific development of the next generation of leaders is a key challenges, HEC Paris professors and experts focus on the performance driver for organizations. The aim of the coaching diversity of leadership styles and effective approaches training we offer at HEC Paris is to provide companies to change management. with the necessary support tools to implement their strategies effectively. FINANCE & FINANCIAL MANAGEMENT The financial crisis has shown just how important it is INDUSTRY SPECIFIC for organizations and managers to acquire real expertise When an industry goes through profound transformation, in corporate finance. The primary aim of our programs is to makemanagers find themselves facing new challenges. this discipline accessible to everyone and provide practical Our professors share the extensive knowledge and experience solutions that can be applied immediately within companies. they have acquired inspecific sectors such as services, luxury and energy, to help managers develop strategies to meet these MARKETING & challenges effectively. BUSINESS DEVELOPMENT Changes triggered by consumer versatility, social media and Big Data are opening up new challenges and opportunites. We focus on these issues to help managers anticipate and capitalize on new practices in digital or B2B marketing, consumer behavior and international sales development. HEC PARIS EXECUTIVE EDUCATION - WWW.HEC.EDU 9