CERTIFICATE PROGRAM ENTREPRENEURSHIP, INNOVATION & SOCIAL BUSINESS EXECUTIVE CERTIFICATE 100% ONLINE INNOVATION MANAGEMENT & ENTREPRENEURSHIP MASTERTRACK™ CERTIFICATE The MasterTrack™ Certificate provides busy executives and entrepreneurs with the know-how to find innovative and practical solutions to the innovation challenges they face. The program will enable you to develop an entrepreneurial mindset and to capitalize on your strengths to create a new business venture or an intrapreneurial project in your current organization. You will also learn to seize new opportunities, drive innovation, and design and implement a strategy. OBJECTIVES - Project yourself into all the key future steps for your entrepreneurial and intrapreneurial project - Focus on business strategyand how to implement it effectively - Choose the approriate propduct development processfor your project - Develop an outstanding pitch to present your ideas to investors, partners, and other stakeholders - Understand “state of the art“ social entrepreneurship and intrapreneurship PLEASE NOTE - Implement an effective social media strategyto reach and engage with your The content of the program is constantly stakeholders evolving in order to keep up with PROGRAM the latest developments in the field of entrepreneurship. Please contact your 6 foundational courses Program Advisor for the latest updates. Course 1 Entrepreneurship Strategy: from ideation to exit Course 2 Business Strategy Course 3 New Product Development Academic Director Course 4 Social Entrepreneurship and Changemaking Svenja Sommer Associate Professor, HEC Paris Course 5 Scaling Up Operations Course 6 Marketing Through Social Media Tuition fees* $ 4,000 LEARNING METHODS Intakes The aim of our innovative, action-based learning approach is to strike the right Twoper year – one in January and balance between theory and practice. As well as the pre-established online one in July courses, you will also have access to program features such as graded feedback Our Partner from instructors, live instruction from HEC Paris’ world-renowned faculty, and the opportunity to study with a cohort of high-level peers. The world’s leading state-of-the-art PARTICIPANT PROFILE online learning platform Professionals in charge of, or interested in, innovation and business development; Contact entrepreneurs or intrapreneurs and aspiring entrepreneursor intrapreneurs; For more information and executives who want to innovateand launch new projects +33 (0)1 39 67 75 34 in their current organizations. msie@hec.fr The MasterTrack™ Certificate is part of the HEC Paris MSc in Innovation & * Net price, HEC Paris is not subject to VAT. Entrepreneurship. The credits gained on successful completion of all 6 courses Prices, dates, faculty and program content are subject can be used towards the degree program, if you meet the admission requirements. to change. For the latest updates go to: www.hec.edu HEC PARIS EXECUTIVE EDUCATION - WWW.HEC.EDU 47