DEGREE PROGRAM GENERAL MANAGEMENT PROGRAM Module 1 Strategy Module 2 Leadership and Change STEP 1 Module 3 Setting Marketing Strategy CORE CURRICULUM Module 4 Finance and Accounting Module 5 Optimizing Business Operations and Supply Chain Module 6 Managing Human Capital STEP 2 Choose one track in the area of your choice based on your career aspirations: SELECTED TRACKS General Management, Marketing & Sales, Entrepreneurship &Business Development STEP 3 Each participant will submit a master thesis, under the supervision of a faculty member, on a topic relevant to their company or their career progression. Thesis mentoring PROFESSIONAL THESIS is an integral part of the program. CORE CURRICULUM Please check our website here for exact module details as these need to be updated: https://www.qatar.exed.hec.edu/specialized-master MODULE 1 MODULE 6 Strategy Marketing Essentials • Business Unit Strategy & Environment Defining the objectives and frameworks of Operational • Corporate Strategy and Strategic Marketing in different markets. • Strategy Implementation and Simulation SELECTED TRACKS MODULE 2 Choose one track in the area of your choice based on Leadership and Change your career aspirations: • Leadership I • General Management • Change Management - HR from a leadership and strategy perspective (4 days) • Entrepreneurship &Leadership II - Advanced Marketing (2 days) - B-to-B Marketing (2 days) - Negotiation Skills (2 days) MODULE 3 Finance • Marketing & Sales • Financial Accounting Essentials and Quantitative Methods - Advanced Marketing (2 days) - B-to-B Marketing (2 days) • Managerial Accounting - Sales Excellence (2 days) • Finance for Value Creation - Negotiation Skills (2 days) - Marketing Through Social Media (2 days) MODULE 4 • Human Resources Management Operation Management and Supply Chain - HR From a Leadership and Strategy Perspective (4 days) Introducing fundamental decisions and trade-offs - Developing and Growing Talent (3 days) in supply chain and operations management, - Diversity Management Through HR (3 days) understanding complex supply chain systems. PROFESSIONAL THESIS MODULE 5 All participants carry out and submit a professional thesis, Human Resources Essentials with the guidance and supervision of a member of faculty, Showcasing the crucial role of HR management in an on a topic that is particularly relevant to their company or organization and reviewing HR practices worldwide. their career progression. Thesis mentoring is an integral part of the program. HEC PARIS EXECUTIVE EDUCATION - WWW.HEC.EDU 19