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(291/295)fc_catalogue-2018-19-292-p--couv-size-fixed1 - (292/295)fc_catalogue-2018-19-292-p--couv-size-fixed1 - (293/295)fc_catalogue-2018-19-292-p--couv-size-fixed1 - (294/295)fc_catalogue-2018-19-292-p--couv-size-fixed1 - (295/295) CAS Communication digitale et expertise web Objectif Former aux outils de la communication digitale et aux enjeux du web Public Toute personne intéressée par la communication digitale et les outils du numérique Programme Période 5 modules: Innovation, nouveaux Business Models et e-transformation • Marketing Septembre 2018-janvier 2019 et communication digitale • Storytelling et Branding: positionnement, partage et 15 crédits ECTS interaction / Communication de crise et médias sociaux • E-Reputation, Trust Management, Délai d’inscription e-commerce, veille stratégique • Projet web 30 juin 2018 Direction Renseignements Prof. Patrick-Yves BADILLO, Faculté des sciences de la société (SdS), Université de Genève Sandra ZANELLI sandra.zanelli@unige.ch Coordination +41 (0)22 379 91 84 Sandra ZANELLI, Université de Genève unige.ch/formcont/CASexpertiseweb Université de Genève communication 31