SESSION Media and Humanitarian Action – Approaches and Challenges Objectives Explain the media landscape (global & local) and the opportunities and challenges it presents to humanitarian organisations Analyse the impact of the digital media revolution Apply a media mapping tool and craft messages for the media Develop critical analysis of the influence and power of the media and the benefits of proactive media relations Reflect on the ethical dimensions of the relationship between journalists and humanitarian actors and of the production of news by the latter Audience Professional in humanitarian action who wishes to improve competencies in communication and media relations Communication professional wishing to develop understanding of the humanitarian sector Programme Journalists-Aid Actors Interactions • The Use of Digital Media • Effective Oral Communication • Making Humanitarian News • Radio Interview • Traditional Media: Between Independence Duration and Instrumentalisation • TV Interview • Management of a Crisis Communication: Press 20-24 May 2019 Conference 2 ECTS credits Director Registration Deadline Prof. Doris SCHOPPER, Geneva Centre for Education and Research in Humanitarian Action See contact below (CERAH), a joint Centre of the University of Geneva and the Graduate Institute of International and Development Studies (IHEID), Geneva Information cerahgeneve@unige.ch Co-ordinator +41 (0)22 908 44 53 Jean-Marc BIQUET, CERAH unige.ch/formcont/ts20 Université de Genève affaires internationales et humanitaires 21