CAS Branding and Digital Marketing Objectives Prepare participants to deal with the shift from traditional media marketing to the internet, wireless devices, and other digital media Participants will learn how to build effective branding and digital marketing strategies to best capitalize on the new business opportunities that arise from the fundamental transformations in the marketing industry Audience Executive with a minimum of 3 years work experience, wishing to broaden and deepen his education and skills with state of the art topics, tools, techniques and approaches or who is considering a career change and who would like to work in the marketing field Programme Duration 5 modules: Brand Management • Marketing Communications • Marketing 2.0 • 2 additional September 2018-June 2019 elective courses (from the list of modules of the DAS in Strategic Marketing) 15 ECTS credits Registration Deadline Director 30 June 2018 Prof. Marcel PAULSSEN, Geneva School of Economics and Management (GSEM), University of Geneva Information gsem-exec-marketing@unige.ch Co-ordinator +41 (0)22 379 88 29 Fatima GAZIJEVA, University of Geneva unige.ch/formcont/brandingmarketing Université de Genève économie et management 111