DAS Strategic Marketing Objective Prepare participants for high level marketing positions by equipping them with solid knowledge about the latest analytical tools and techniques and best industry practices in key areas of marketing such as branding, pricing and innovation management Audience Executive with a minimum of 3 years work experience, wishing to broaden and deepen his education and skills with state of the art topics, tools, techniques and approaches or who is considering a career change and who would like to work in the marketing field Programme Duration 10 modules: Brand Management • Marketing Strategy • Managing and Marketing Innovation September 2018-June 2019 • Advanced Pricing • Managing Consumer Insights • Marketing 2.0 • Service Marketing 30 ECTS credits •Customer Relationship Management • Return on Marketing Investment • Marketing Communication Registration Deadline 30 June 2018 Director Modules can be followed individually Prof. Marcel PAULSSEN, Geneva School of Economics and Management (GSEM), University of Information Geneva gsem-exec-marketing@unige.ch Co-ordinator +41 (0)22 379 88 29 Fatima GAZIJEVA, University of Geneva unige.ch/formcont/strategicmarketing Université de Genève économie et management 109