CAS Analytical Marketing Objectives Meet the demand for quantitatively trained marketers Provide participants with the necessary analytical skills needed in light of the rapid transformation that marketing has undergone towards a more data- and fact-based approach Participants will learn pricing techniques and how to optimize the return on marketing investment Audience Executive with a minimum of 3 years work experience, wishing to broaden and deepen his/her education and skills with state of the art topics, tools, techniques and approaches or who is considering a career change and who would like to work in the marketing field Duration Programme September 2018-June 2019 5 modules: • Managing Consumer Insights • Return on Marketing Investment • Advanced 15 ECTS credits Pricing • 2 additionalelective courses (from the list of modules of the DAS in Strategic Marketing) Registration Deadline 30 juin 2018 Director Prof. Marcel PAULSSEN, Geneva School of Economics and Management (GSEM), University Information of Geneva gsem-exec-marketing@unige.ch +41 (0)22 379 88 29 Co-ordinator unige.ch/formcont/analyticalmarketing Fatima GAZIJEVA, University of Geneva 110 économie et management Université de Genève