MARCHÉ Santé sexuelle REMBOURSEMENT - REFUND EDEN, LE PREMIER PRÉSERVATIF REMBOURSÉ EDEN, THE FIRST REFUNDED CONDOM Au global, les préservatifs restent sous- employés. Le spectre du sida reculant, une vision encouragée par sa prise en charge médicale, mais aussi par l’avènement de solutions protectrices tel le Truvada (un traitement préventif évitant l’infection par le VIH), le recours au bon vieux préservatif ne constitue plus un réflexe. Notamment chez les plus jeunes qui l’utilisent de façon intermittente. L’un des freins évoqués pour expliquer cet usage insuffisant serait leur prix. Le gouvernement prend donc le taureau par les cornes alors que 6 000 personnes découvrent leur séroposivité en France, chaque année, sans compter l’augmentation des maladies sexuellement transmissibles. Depuis le 10 décembre dernier, le préservatif Eden (laboratoire Majorelle, spécialisé dans la gynécologie et l’urologie) est inscrit au remboursement (à hauteur de 60 %) par l’Assurance maladie, pour tout assuré de plus de 15 ans, suite à une prescription émanant d’un médecin ou d’une sage-femme. Dans l'étude Elabe, réalisée pour les Laboratoires Majorelle, du 15 au 22 novembre, 75 % des jeunes Français (entre 15 et 24 ans) interrogés déclaraient qu’ils seraient prêts à utiliser davantage le préservatif masculin si celui-ci était remboursé par la Sécurité sociale. Également annoncé pour le premier trimestre 2019, le remboursement sur prescription médicale des préservatifs « Sortez couverts ! » de Polidis, le package le moins 38 cher de l’officine (2 € pour 12 unités). and also to dramatize the which reviewed its packa- use of these products: “We ging in September 2018. Globally, condoms remain underused. As SIDA seems to be backing off wanted to go beyond the “We redesigned our range with medical care being provided for it, but also as protective solutions health aspect by not era- so as to make it clearer and such as Truvada (a preventive treatment which helps preventing HIV sing the pleasure aspect more didactic. Updated as infection) see the light, the old good condom is not an automated of the love game,” Oriane it is, it reflects a high-end practice anymore. Especially amongst the youngest, who use it Kowalczyk says. Another health image,” Patrick Pisa intermittently. One of the obstacles against its use seems to be the illustration is the new Skyn explains. Faced with the price. The government takes the bull by the horns as 6 000 persons lubricants, which demons- multiple offer, the product are declared seropositive in France every year, and the number of trate a strong visual impact specificities or benefits sexually transmitted diseases is on the increase. Since 10 December, and are easily identifiable. (ultra-thin, extra-lubricated, the Eden condom (Majorelle Laboratories, specialized in gynaecology “When the products have etc.) as well as the number and urology) is refundable (up to 60%) with the health insurance an extremely cosmetic pac- of condoms contained and system for any insured person who is over 15 years of age, based on kaging, the buyers do not the gel capacity (possibly a prescription issued by a doctor or midwife. In the Elabe study carried necessarily understand the number of applications) out on behalf of Majorelle Laboratories from 15 to 22 November, that they belong to the are duly recalled. To gain 75% of respondents - French young people aged between 15 and 24 sexual universe,” Benjamin in clarity, the Protex brand years old - stated that they would readily use more often the male Durand-Gasselin points out. is intending to place at the condom if it were refunded by the social insurance. Also, Polidis’ “Get While some do not hesitate centre of its packs the num- out covered!” condoms will be subject to reimbursement based on to eroticize their products, ber of condoms sold in each prescription starting with the first quarter of 2019. This is the cheapest others use more demure box. The sexual health mar- package in pharmacies (€2 for 12 units). graphic designs, such as ket is gaining in specificity the Reflex Condoms brand, and awareness. Janvier - 2019 Doses 74 /Le Magazine du Packaging des Produits de Santé