Sexual health MARKET Sexual health is getting better (avec une offre spécifique) : connues. De petits acteurs Durex (RB), leader du secteur complètent le tableau des avec 47 % de part de marché, propositions, comme, par suivi de Manix (19,8 % de part exemple, les marques Protex de marché sur le segment Condoms (Radiatex) et Reflex des préservatifs et 26,5 % sur Condoms (Polidis). celui des gels) et Skyn (18,3 % et 4,8 % de parts de marché Le « sans latex » sur les mêmes périmètres), gagne du terrain SOLIDARITÉ - SOLIDARITY propriétés du groupe Lifestyles (sources : fabricants). Alors Le marché se répartit entre que les pharmacies disposent préservatifs (17,5 millions DUREX LANCE DUREX (RED) d’un espace libre accès non d’euros), gels non médicaux DUREX LAUNCHES DUREX (RED) extensible, les pharmaciens (3 millions d’euros) et gels font généralement le choix médicaux (10,2 millions La marque Durex lance son préservatif de référencer 2 ou 3 marques d’euros), les sextoys, plus solidaire, Durex (RED), en partenariat maximum dans leur enceinte récents dans cet univers car avec (RED). Cette organisation, et, principalement, les plus presque exclusivement vendus cofondée par Bono et Bobby Shriver, récolte de l’argent pour le Fonds mondial de lutte contre le sida. Pour chaque produit acheté, Durex s’engage à reverser une partie de son prix (37 centimes) à l’association (RED). Ces dons financeront des projets visant à combattre le VIH en Afrique subsaharienne. The Durex brand launches its solidarity condom, Durex (RED), in partnership with (RED). This organisation, co-founded by Bono and Bobby Shriver, raises money for the Global Fund to Fight AIDS. 35 For each sold product, Durex commits to give a part of the money (37 cents) to the association (RED). These donations will finance projects focusing on the fight against HIV in sub-Saharan Africa. brands of the sector, which mum 2 or 3 brands in their this universe as, generally, fied latex, polyurethane or are also distributed in super- shop, the most popular ones, they are almost exclusively sensoprene) currently are the and hypermarkets (with a in general. Small players sold online. In the condoms latest trend, an alternative specific offering): Durex (RB), complete the table of pro- sector, the offers have mul- to latex condoms, which are leader of the sector with 47% positions, such as Protex tiplied: ultra-thin, extra- thicker. “The market is gai- market share, followed by Condoms (Radiatex) and lubricated, warming/tingling ning in value thanks to latex- Manix (19.8% market share Reflex Condoms (Polidis). effect, flared head, etc. The free condoms: these products of the condom segment and condoms, packed in individual target allergic skins, prone to 26.5% market share of the Latex-free products aluminium bags (aluminium irritation, and especially the gel sector) and Skyn (18.3%, foil), come in cardboard boxes persons looking for the natu- respectively 4.8% market are gaining ground share on the same segments), sealed with cellophane. The ral sensations,” summarizes owned by the Lifestyles The market is divided economic packs, more com- Benjamin Durand-Gasselin. Group (sources: manufactu- between condoms (€17.5 mil- mon in super- and hypermar- rers). As pharmacies have lion), non-medical gels kets, have their own place A multiple offer a limited free-access space (€3 million), medical gels (e.g. Manix super, a maxi which cannot be extended, (€10.2 million), sex toys, pack of 28 condoms). Latex- All the players respond pharmacists display maxi- which are the new entries in free products (made of puri- today to this stimulus. The Healthcare Packaging Products Magazine /Doses 742019 - January