OVERVIEW OF THE REXEL GROUP The Rexel Group regularly checks the fit of its branch particularly in the face of players special izing in network with market needs, which can lead to digital technology. branch openings, transfers, regrouping or closures. With changing technology and customer habits, the Qualified and experienced teams agency concept is strengthened by the increasing power of digital data and by the available product Due to the technical nature of its business, the offering search engines with optimized delivery in Rexel Group employs experienced personnel with terms of location and deadlines. in-depth knowledge of product specificities, local needs and applicable regulations. This know-how A multichannel model and training offered to customers allows the Rexel 1 Group to direct them to higher value added systems The Rexel Group relies on eight distribution channels, for the end customer. The Rexel Group can therefore both physical and remotely-managed, in order to act as an advisor in technical solutions. optimize contacts with customers and adapt to their preferences and needs: The Rexel Group’s employees benefit from an Branch network: local channeloffering an active training program in performance-oriented • technical and sales areas. The Rexel Group also aims immediate avai labi l ity of several thousand to improve the productivity of its support functions, products, the withdrawal of orders placed until the in particular, administrative services, to optimize evening before on tens of thousands of additional operating costs. references and access to the expertise of sales consultants; In addition, the Rexel Group aims to develop its Cal l center: in order to place orders or obtain a customers’ loyalty and its market share for these • quick response to quotes and technical queries; customers. Sales force: a unique and dedicated contact point Lastly, the Rexel Group’s managers have a broad • for each customer for a customized response to experience in professional distribution as wel l as their needs; expertise in operational, financial and M&A matters. •Know-how center: access to specialists in all fields; An effective logistics model •EDI : a digital catalogue directly integrated into The Rexel Group’s distribution activities are based the customer’s systems for simple and efficient on an adaptable logistics model organized around ordering; three variants: •E-commerce site: an extensive offer available Logistics centers: general ly used in zones with • online, as well as a wide range of services such as high customer density, logistics centers exclusively online chat with experts; carry out logistics functions, stock a large number Web-based configurator: online tools for product of referenced products and are directly supplied • configuration; by suppliers. Sales of products are carried out by the branches attached to these distribution • Appl ications: many appl ications aimed at centers; making our customers’ l ives easier, such as: a network of professional advisers (“The Grid”), • Hub and spoke branches: in zones with lower sales applications al lowing them to create their customer density, the Rexel Group has developed shopping cart offline, geolocation of the nearest thanks to the implementation of hub and spoke branch, etc. branches. Each hub branch provides logistics support to its spoke branches, in addition to its The complementarity of skills and expertise available own sales activity; and in the various channels al lows the Rexel Group to build complete and personalized solutions for its • Autonomous branches: autonomous branches are customers, positioning it as a unique partner for the general ly located in regions with low customer supply of electrical solutions and equipment. This density, where logistics centers and hub branches multichannel offer improves customer loyalty and would not be economically efficient. All products the share of purchases made with the Rexel Group are stocked in the branches, which are directly and represents a major competitive advantage, supplied by the suppliers. REXEL 2017 – REGISTRATION DOCUMENT 23