Digestion: the market continues to perform Nearly one in ten dietary supplements for digestion is sold following a prescription from a health professional (source IQVIA, 2020 data). This is one of the highest prescription rates among the dietary supplements segments - behind those for ophthalmology, pregnancy and balance (20%, 18% and 13% respectively); those for lipid-cardiovascular disorders are prescribed at the same level as supplements for transit. he digestive supplements through food is based on known ingredients: segment, with sales in 2020 probiotics of course,but also prebiotics, of almost €247 million,is the fibres and certain plant extracts. Consumers’ third most sold food supplement in France knowledge of probiotics in functional - behind those for stress and vitality. The foods isreflected infood supplements. results for digestive supplements in 2020 A phenomenon further accentuated by are more than mixed. Their sales have the pandemic. n its study presented at remained almost stable - down 0.01% on Probiota 2021 (see article Immunity), Lumina 2019. However,the distribution channels 25% Intelligence showed that supplements for had varying fortunes.The pharmacy has the digestive sphere gave rise to the greatest stalled (although the decline is less than number of evaluations and commitments 1%). If this channel catches a cold, the wholeshare of French from North American consumers, ahead of And this, even if sales people suffering (unsurprisingly) immunity.Back to France. segment sneezes. from functional have increased by more than 4.5% in the bowel disorders. With a question: what might be the future of supermarket channel and by more than 7% this digestive world? Since the beginning of in health food shops. It should be noted that 2021, the digestive balance segment has been these two channels represent respectively 10 decreasing by 9% in pharmacies (comparison and 12% of sales of supplements positioned sellout January-April2021 / corresponding in the digestion sector. 20% period in 2020, GERS). However, in April alone, this same segment jumped by 10%... Although ON THE HEALTH FOOD SIDE this vision at a time and in a single distribution of them have channel cannot allow us to identify a global intolerances (to In September 2020, Mintel conducted lactose in particular).trend in the segment, it can only encourage a survey of 3,800 European consumers the market players to continue to innovate. (Germany, Spain, France, Italy and Poland) to understand their motivations for consuming OPPORTUNISM THROUGH GALENICS health foods. While immunity emerged as the primary motivation (for 50% of Poles, 15% In the last six months,40% of digestive 35% of French), digestion ranked just behind, supplements launched are in powder form ahead of stress and anxiety (Editor’s note: - sticks and sachets (Innova Market Insights it is interesting to note that consumers ofsuffer from irritable- Nutrimarketing for Actif’s Mag). A third of health foods and dietary supplements are bowel syndrome. new products are in the form of gummies. guided by the same motivations, which Almost a quarter are capsules, tablets closes the debate that has long consisted and liquids. Firstly, powders,which allow of opposing these two product families). It nomadic consumption (which broadens the is the Spanish (40%) who claim to consume consumer target) and above all facilitate use health and functional foods to maintain or during meals. In fact, the galenics developed improve their digestive health, ahead of the have a single objective: to invent a new daily Polish (35%) and the French (30%) - less than digestive health gesture. This is reminiscent 20% of Italians consume foods and drinks of the claim used by Danone to launch its for digestion.This approach to digestion Actimel brand... • sucof saerA — stnemges sucoF - 45 -