Vitality in great shape With no less than €260 million in the four «revealed» distribution channels (i.e. pharmacies, parapharmacy, supermarkets, health food shops), but also (and above all!) a growth in 2020 of almost 16%, vitality is the undisputed winner of the marathon of the very special year 2020. This corresponds to a «gain» of 42 million euros in additional sales... By way of comparison, this gain is equivalent to the sales of food supplements for vision. n fact, this segment (but should in health food shops (+15.6%, €5mil lion in we talk about a segment additional sales) and supermarkets (+9.4%, when we show such a good €3 mil lion gain). It should also be noted performance? This universe rather...) is that in the parapharmacies channel, the the second largest food supplement offer “vitality” segment is declining (-3%), but in France - just behind the stress and 42M€ in smal ler proportions compared to the sleep segment, from which it is separated other classes of food supplements (up to by less than €9 mil lion...and relatively -25% for respiratory tracts, -30% for sun farahead (more than €20 mil lion) of Additional turnover products). It retains its leading position in digestion, the 3rd segment. achieved in this channel. • 2020 by vitality The reasons for this general craze supplements. for supplements positioned in the vitality segment are to be found in the heightened demand in 2020 by consumers for supplements capable of keeping them “in shape” and providing them with the extra energy they needed more of last year. These consumers have explored al l distribution channels. THE CHANNELS HAVE MORE THAN HELD THEIR OWN 70% of sales of vitality supplements are made in the pharmaceutical channel - which performed particularly wel l, with an increase of almost 19%. As the few localshops open during the first lockdown, pharmacies benefited from a very favourable context. Sales of “vitality” supplements rose by nearly 19% - the third highest increase in this channel, after supplements for balance (+73%) and for immune defences (+38%). In the end, some €30 mil lion of vitality supplements were sold in pharmacies. Sales also increased (but to a lesser extent) sucof saerA — stnemges sucoF - 63 -