after the pandemic is over. Thus, during the first quarter of 2021, online sales in- creased by nearly 15% compared to the first quarter of 2021. Between generalist and specialist sites - the marketplaces - the Internet offer has become even more fragmented with the COVID-19 crisis. While the generalists were able to benefit greatly from this crisis, the marketplaces - sites specializing in a parti- cular field (DIY, health, etc.) which account for 40% of the global e-commerce market, 30% in France - are the big winners of the distribution revolution: on a global level, they are said to have recorded a growth in their activities of more than 80% (more than twice as much as the generalist sites)... A growth driven in part by the en- largement of more than a third of the as- sortment offered. And a real opportunity for very smal l and medium-sized com- panies. Al l the more so as the multiplica- tion of merchant sites (200,000 listed wor- ldwide, whether specialised or not; +18% during the first half of 2020) gives these companies the choice of entering nume- rous sites. WHAT ARE THE CONSEQUENCES FOR BRANDS? CONFORT DIGESTIF* Food supplement brands have to adapt to the major changes in distribution. Whether in traditional channels or in e-commerce. In pharmacies, for example, what new consumer/patient experiences should 100% FRANÇAIS brands provide? Can pharmacies be Traçabilité complète integrated into the omni-channel approach desired by consumers? Under what conditions? Brands (mostly young) are investing in 100% NATUREL traditionaldistribution channels. Beyond Sans aucun produit chimique the search for a growth relay and an improvement in their profitability (the cost of acquiring a new customer on social networks is increasingly high), what is driving these brands in this direction? PERFORMANT Generalist sites or specialised Ultramicroporosité marketplaces are becoming (have already Taux de carbone fixe ≥ 95 % become) advertising media. This new approach is becoming more and more important. Can brands stil l exist in this context? How can they control their image, their identity? Why and how can brands enter marketplaces? To do so, they Découvrez tous must start their «digital revolution». Under +33(0)6 49 31 04 42 nos extraits: which conditions? • contact@exinnov.com Exinnov www.exinnov.com - 12 - 12DBFN#