Immunity: a booming market Immunity is the most important reason for purchasing functional and health foods (and drinks) (Mintel survey of 3800 European consumers, September 2020). 47% of Polish said they would make such purchases between June and September 2020. This is followed by the Italians (44%), Germans (42%) and Spanish (39%). he French? 36% of our in volume. A delta of almost 10 points that compatriots bought foods to can be interpreted as an increase in the unit “boost/support the immune selling price of these supplements. On the system”. This is followed by the other hand, the situation is stable for plant- desire to “maintain/improve digestive health” based products: these supplements have and the need to “relax/reduce stress”. On the grown in roughly the same proportions other side of the Atlantic, the same situation, in both volume and value (+28%). How to demonstrated from a different angle by interpret the “marketing” difference between Lumina Intelligence, which analysed the probiotics and plants? One explanation evaluations, comments and commitments could be a higher supply/demand tension for of American consumers on 640 probiotic- probiotics. This is probably a sign of higher based supplements belonging to some 200 consumer demand for such formulations. companies/brands, between December 2019 and December 2020 (study presented NEW INGREDIENTS at Probiota - June 2021). The result: consumer engagement increased by 210% in one year. First wave: 41% In addition to probiotics (no claims yet) and While supplements for the digestive system of French people herbs (claims expected), food supplement received the highest number of consumer consumed formulators have ingredients that supplements to can reviews and commitments, immunity came strengthen their be claimed for in the immunity sector: second.Over the course of 2020, North immune system (38% vitamin C, zinc, selenium, iron, certain B American consumers’ commitments to in 2019) vitamins (e.g. folates) to name but a few. Not immunity more than tripled. Second wave: 43% forgetting vitamin D, the ‘star’ of 2020 and (34% to strengthen set to become even more so in the coming I WRITE YOUR NAME IMMUNITY the immune system, years. Many studies have been launched all 19% to promote immunity - Editor’s over the world on the role of this vitamin As a result of the real enthusiasm of note: new item in the fight against the consequences of consumers for supplements positioned asked). coronavirus infections. Another vitamin that in the immunity sector, their sales have Source : Harris has recently come to light is vitamin K2 - a increased by more than 30%, all channels Interactive deficiency of which may be involved in the combined. In total, this segment generated pathogenesis and severity of COVID-19. an additional turnover of €22 million in Finally, other ingredients are more or less 2020.A performance to be highlighted candidates for formulations positioned while many chains were closed during the in immunity: polyunsaturated fatty acids, confinements. But it is without doubt the for example, which could help solve the pharmacy that has done best, with immunity problem of inflammatory balance. sales up by almost 38%. According to Open Another family of ingredients to be followed: Health, pharmacy sales of supplements with beta-glucans with immuno-modulating probiotics for immunity and vitality grew effects. Increasingly varied sources of active between August 2019 and August 2020 by ingredients likely to support consumer almost 35% in value. But by just under 26% demands in terms of immunity. • sucof saerA — stnemges sucoF - 04 -