Nutricosmetics: nutrition for beauty In France, sales of dietary supplements positioned in nutricosmetics (supplements for the beauty and health of the skin, hair and nails, as well as antioxidants and sun preparers) remained relatively stable in 2020 at nearly €129M (down 0.5 points on 2019). utricosmetics is and remains the question of the ageing of the segment a major segment of food - to understand the lack of new products supplements: the fourth largest launched in France and international ly. segment of food supplements, The formulas of supplements for tanning al l channels combined. Of the four channels preparation are essential ly based on that distribute these supplements, two had carotenoids, associated with vitamin E (anti- a difficult year in 2020. Parapharmacy saw oxidant properties). Turmeric, lycopene, its sales plummet by almost 15%, to just beta-carotene, etc., are the mainstay of this under €17 mil lion; although less steep, the segment. The active ingredients are wel l fal lin this market in supermarkets (€13 known and rarely renewed. At most, we can mil lion) is wel l and truly in place (a drop of point out formulations integrating urucum, almost 3 points).On the other hand, the in a plant containing bixin and norbixin, crease in sales in pharmacies and health molecules with antioxidant properties and organic shops has limited the “damage” similar to those of beta-carotene. Final ly, in this universe. It is in the latter channel on the galenic side, a renewal has been that nutricosmetic supplements have initiated with the entry into the market of grown the most: +5.4%. The declines can beattributed to the difficulties encountered 75%gummies explicitly positioned in the solararea (cf Les Miraculeux / Lashilé). by parapharmacy and supermarkets at of consumers the height of the pandemic - closure of consider that THE BEAUTY INDUSTRY RENEWS shopping centres in particular. the naturalness ITSELF of the product is SUNCARE SUPPLEMENTS ARE NO important (source: Faced with the decline in suncare products, Harris Interactive). LONGER IN DEMAND skin beauty supplements have plenty to be proud of. Their sales have indeed increased The least that can be said is that sun by nearly 4%, with good performances supplements are gradual ly entering the in supermarkets, pharmacies and health shadows. For several years now, these food shops (between +5.4% and +6.7%) - capsules and other galenic products have whereas in the parapharmacies channel, not been successful. 2020 is the latest blow: the segment has declined by 7.5%. In over the year as a whole, this segment total, beauty generated a gain in sales, al l has lost nearly €5 mil lion in turnover (a channels combined, of nearly €4 mil lion. 17.5% drop to just under €22 mil lion). It This performance is based on the innovation is in parapharmacies and supermarkets capacity of the brands, which draw from the that sales have fal len the most - 30% and reservoir of ingredients to try to renew their 20% respectively. Why is this? In addition product offer to consumers who had the to the impact of the closure of shopping time last year to get information, to test and centres,the traditional buyers of these who transferred their expectations in terms sun preparation products certainly had of cosmetics to supplements. This validates “something else to think about”. There is also the concept of nutricosmetics in reverse. • sucof saerA — stnemges sucoF - 84 -