L’actualité Insidestory Air France: one of the world’s largest movie theaters Theairline’sconnectiontofilmdatesnearlytoitsearliestyears. Long-haulentertainmentwaskickedoffinMay1966,withthe firstscreeningofanin-flightfilm:LouisMalle’sVivaMaria! Itnowboasts30,000screens. The cinema, an essential part of In2019,Air Franceoffered1,450 tionandrelaxationprogram.Inpart- your journey For15years,thanks newfilms;threeofthemcaptureda nershipwithChristopheAndré,the totheairline’sequippingitsentire recordaudience: BohemianRhapsody Mindappoffersexclusivemeditation long-haulfleetwiththelatestgenera- (byBryanSinger),AStarIsBorn content:happiness,emotion,stress— tionofindividualscreens,Air France (byBradleyCooper)andAladdin over2,050listeninghours. nowofferscustomersentertainment (byGuyRitchie).Lastyear,customers In2020,duetothehealthcrisisand optionsinupto17 languages,inall particularlyliked GeminiMan(Ang theresultingmoratoriumonculture thecabins.Thehighlyappreciatedin- Lee), Joker (ToddPhillips) and andtravel,andwiththemajority flightprogramincludesmorethan250 Ad Astra (JamesGray). ofAir Franceflightsgrounded,our movies,includingrecentreleases,film screensremaineddarkformany classicsandinternationalproductions.More than just a movie theater monthsandthein-flightentertainment Eachmonth,theairlinemakesa Air Francealsobroadcasts250televi- selectionwasn’tupdatedinthesame pointofpresenting50 newfeature sionprograms,includinggreatclassics wayitwasduringthepreviousyear. films,someofwhichareexclusive. andseriespopularwithcustomers ButsincelastMarch,long-haulcus- Specialistsmeticulouslycarryouta (60 percentofthetelevisionaudience). tomershaveonceagainbeenableto globalpreselectionoffilms,which In2019,1,976TVshowswereoffered revelinanaudiovisualselectionthat thenreceivesfinalvalidationinternally inawidevarietyofsubjects:artand givesprideofplacetoyoungtalents byAir Franceteams,whoadjust culture,travel,sport,lifestyle,fashion andFrenchcinema. theselectionbasedonthetastesand andhumor,amongothers. culturalbackgroundofitscustomers. Whennotwatchingfeaturefilms, And what’s in store? Consult your “Wemakesuretoincludeallgenres— customersliketocheckoutthemoving in-flight entertainment selection action,comedies,dramas—andtovary map,whichallowsthemtofollowthe Withthearrivalofnewaircraftjoining thefilmsaccordingtothenationalities trajectoryoftheaircraftandcomes theAir Francefleet,includingthelatest ofourpassengers.YetweareaFrench completewithallrelevantinforma- A350s,theairlinewillcapitalizeon airline,andarethuscommitted tion.Acamerainstalledunderthenose newtechdevelopments.You’llbeable topromotingFrenchproductions,” ofsomeaircraftallowscustomersto toconnectyoursmartphonetothe explainsSandraOttavi,long-haul watchlivetake-offsandlandings,after screenofyourseattolearnabout customerexperiencemanagerat admiringthelandscapestheyareflying selectedcontentonboardpriortoyour Air France.Theairlinehasdeveloped over—alwaysabighit.Thedestina- flight;resumeviewingafilmstopped aseriesofstatisticaltoolsfordata tionguidesarealsoappreciatedby onaconnectingflightorreturnflight, analysis,tomonitoraudienceprefer- Air Francecustomersfortheiruseful andmore.Air Franceislaunchinga encesandensurethattheselection informationandsuggestionsforvisits. newpersonalizederaofentertainment, reflectscustomerpreferencestothe offeringadditionalfeaturesandoppor- greatestdegreepossible.Thecinema Immense success for the Mind tunitiestotapintorecommended categoryistopranked,withmorethan app in the Wellness category In entertainmentselections. 75 percentofentertainmenttimespent 2019,Air Francecustomersrelaxedon onwatchingmovies,recentreleases boardformorethan17,000hours beingthemostpopular. thankstoitshighlysuccessfulmedita- Une programmation accessible à tous Deplusenplus,lesfilmssontsous-titréspourlesclients malentendantsetproposésenaudiodescriptionpourlesmalvoyants.Pourtous,dessous-titresdynamiques permettantdechoisirsalanguedetraductioncréentaussiuneexpérienceaudiovisuelleaméliorée. Entertainment accessible to all Moreandmorefilmsarebeingsubtitledforcustomerswithhearingloss andofferedinaudiodescriptionforthosewithlimitedvision.Dynamicsubtitles,bywhichcustomerscan selecttheirpreferredlanguage,alsocreatesanenhancedaudiovisualexperience. 136 egamidnarB ,siodlaV einigriV ©