84 DIGITIZING Digitizing is one of Motrio's pillars of development for 3 reasons: COMMERCIAL STRENGTH • Generate traffic BRAND on the site POWER • Increase turnover through digital • Create user interactions • Optimise the brand with the site experience during the customer's digital visit • Generate conversion (online quotation, • Increase customer online appointment) satisfaction OPERATIONAL EFFICIENCY • Reduce operational costs with standardisation • Site availability • Reduce time to market