8 INTRODUCTION INTRODUCTION Starting from the market context and recognising that customer loyalty to the Renault network decreases significantly in most countries once the vehicle is no longer in warranty, the alternative offer is an essential solution for winning back market share. With this in mind, Renault launched Motrio 20 years ago, with studies showing that this erosion of loyalty is primarily due to maintenance costs. Price is in fact the main reason people no longer choose manufacturer networks; the older the vehicle, the more customers seek out alternative, more affordable solutions. Motrio therefore supplements its Genuine Parts by offering a range suitable for older vehicles whose owners want good value for money.