THE SALES & MARKETING STRATEGY 101 REVITALISING THE OFFER The content of the offer must be monitored and coordinated if you want results in the long term. You should therefore regularly: 1 Redefine the product offer • Separate families with significant turnover from those that do not perform as well • Look for reasons why parts may not be performing (price, product specifications, etc.) • Work on corrective actions (for example, if the price is too high, look for local/regional suppliers) • Extend the product range 2 Improve market knowledge • Who are my competitors and what are their prices? • Define potential for the families 3 Use best practice from other countries • For example: "Prix serrés" fixed prices in France in the R1network or online quotations on Renault.fr U 2016 CONFIDENTIAL N LT OPRTY 1