102THE SALES & MARKETING STRATEGY DEVELOPING MOTRIO IN MATURE MARKETS In countries where Motrio sales are high but do not change much, it is essential to look for new ways to get additional business: 1 New opportunities through local sourcing • To get better purchase prices • To get new product solutions 2 Develop the Motrio offering • Grow the offer for other makes of vehicle • Launch new corporate range products 3 Define new business targets thanks to better knowledge of market potential