44THE MOTRIO BRAND WHAT WE KNOW ABOUT OUR ONLINE CUSTOMERS NUMBER 1 CONCERN: PRICE 22% of conversations about DISTRIBUTORS X PARTS in a year contain the words PRICE, EXPENSIVE or POUNDS RECURRING THEME: DELIVERY AND STOCK PROBLEMS QUALITY: ALSO A CONCERN 9% of conversations about DISTRIBUTORS X PARTS in a year contain the words REFERENCE, COMPATIBLE or CORRESPOND HANDS-ON CUSTOMERS LOOKING FOR TECHNICAL INFO