100THE SALES & MARKETING STRATEGY LAUNCHING THE BRAND IN A COUNTRY? There are 3 key stages for launching Motrio in a country: 1 Know your market • Determine the national targeted car park • Identify competitors and their prices • Define a business potential 2 Construct the product offer • Select the product families (step 1 : general-purpose, step 2: maintenance) to sell • Select the products (corresponding to genuine part numbers with high volume or based on the national fleet) to launch 3 Define the launch strategy • Price positioning • Communication • Coordination