20 WHY MOTRIO? SITUATION AND TRENDS The service penetration rate falls for all manufacturers as vehicles age, at a time when expenses per workshop visit are increasing. This represents significant market potential primarily exploited by fast-fitters, auto centres and independent repairers. The idea behind the Motrio brand is to enable our manufacturer network to: • Propose an alternative offer and increase its service penetration for older vehicles • Develop its wholesales function by offering a range suitable for independent repairers, in particular for the Motrio network Loyalty rates by vehicle age in France 100% 90% 80% 70% 60% 50% 40% INDEPENDENT AFTER-MARKET 30% 20% RENAULT & DACIA WORKSHOPS 10% Vehicle - 4 years Vehicle + 4 years Vehicle + 7 years Retention rate (e.g. FR)