THE SALES & MARKETING STRATEGY 109 3Promote the alternative offer: let the customer think, then ask confidently about his choice Which one do you choose?" 4 Respond to any customer objections using the following arguments: • Motrio is a Groupe Renault brand, • All Motrio products meet the technical requirements defined by Renault, • One-year parts and labour warranty for all Motrio parts, • Price difference is due to durability that is not at the same level as Genuine Parts