THE SALES & MARKETING STRATEGY 105 HOW TO SELL THE ALTERNATIVE OFFER The Motrio alternative must always be proposed to targeted customers to: • Give added value to Genuine Parts, • Facilitate additional sales, • Increase customer loyalty, • Win back customers who have already left the Renault network because of the price of parts. INCREASE PAYING WORKSHOP VISITS AND THE AVERAGE BASKET PER VEHICLE Why should the alternative offer be proposed as a matter of course? • To let the customer choose between Genuine Parts and Motrio rather than between Genuine Parts and the competition, • To reinforce the role as advisor and expert for our customers, • To promote the Motrio brand: - For the next maintenance/wear operation on the vehicle, - In case the customer has another car. FOR REASONS OF TRANSPARENCY, THE MOTRIO ALTERNATIVE OFFER MUST THEREFORE BE PROPOSED AT THE SAME TIME AS THE GENUINE PARTS OFFER.