60 THE RANGE FOCUS ON MOTRIO TYRE STRATEGY TYRE CHALLENGES Tyres are a key product for Motrio as they are the 2 most common reasonnd for workshop visits in Europe (after oil changes). For this reason, it is a strategic activity for all repairers (dealers, agents, Motrio repairers, etc.) that makes it possible to promote additional sales of services (wheel alignment, etc.) and parts (brake pads, brakes, etc.). The activity has strong competition from: • Fast-fitters • Specialist wholesalers • Manufacturer networks • Online tyre websites Multiple distribution channels therefore offer the same products targeting the same customers, which makes these products ubiquitous. We need to differentiate ourselves from the many strong competitors and the Motrio tyre range does this for us. A COMPREHENSIVE RANGE OF TYRES As a true alternative to the premium tyre, its asymmetrical design and silica-based composition improves the Motrio tyre's performance in terms of road-holding, braking on wet ground, wear and driving comfort. Suitable for all vehicles, it is the tyre that meets customer requirements. >> FOR ALL VEHICLES: Motrio tyres are suitable for all vehicles and all makes regardless of their age. >> IN ALL CONDITIONS: Motrio offers a comprehensive range of tyres, withthree summer profiles (Conquest, Conquest Sport and Conquest Van) and one winter profile (Winter Far Away).