4 CONTENTS 1. INTRODUCTION 07 2. MOTRIO DEFINITION 1 1 3. THE BASICS 15 4. WHY MOTRIO? 19 a.Situation and trends b. Differences with Genuine Parts c.Motrio quality d. Motrio target sales by 2020 5. THE MOTRIO BRAND 37 a. Strategy b. Brand values c.Brand platform d. Brand identity 6. THE RANGE 51 a.Product coverage b. The Motrio groups c.The families d. Focus on Motrio tyre strategy e. Focus on Motrio mechanics strategy f.The targeted car park