104 THE SALES & MARKETING STRATEGY THE KEYS TO SUCCESSFUL ESTABLISHMENT OF THE BRAND IN A COUNTRY 1 Implementation of areferential for Renault and other brands parts in R1and in CDE 2 Deployment of training for the sales force and the network on finding Motrio parts in the IT systems and alternative sales 3 Implementation of BtoB and BtoCcommunication materials 4 Proposal of specific Motrio sales terms 5 Definition of aprice positioning adapted to the local market 6 Appointment of adedicated Motrio representative in the subsidiary to develop the brand