38 THE MOTRIO BRAND STRATEGY Motrio is a strategic brand for developing Renault's after-sales business in the years to come and groups together both: THE PRODUCT THE NETWORK An alternative range to Genuine Parts A repair network The brand was created in 1998 by Renault and at the end of 2017, Motrio represented €157 million in generated revenue, 44% outside France. In 20 years, the brand has spread internationally and is now present in 40 countries around the world, with a network of 1 ,500 repairers in 15 countries. To define the Motrio strategy in the coming 5 years, we need to start with its strategic activity domains (DASs): >> SPECIFIC CUSTOMERS:owners of Renault vehicles over 5 years old / Dacia vehicles over 3 years old and all makes of vehicles, >> SPECIFIC MARKETS:high average age of fleet, >> SPECIFIC DISTRIBUTION NETWORKS:R1/R2/R3 (independent workshops and Motrio repairers), >> SPECIFIC COMPETITORS:PQE: premium local IAM market (Valeo, Bosch, etc.), >> SPECIFIC TECHNOLOGIES:identified in the FEXs, >> SPECIFIC EXPERTISE:same prerequisites as Genuine Parts in terms of safety, less technology and durability than Genuine Parts, allocation to several models.