Crédit Mutuel Group - 2018 Activity Report SUCCESS ALSO SUCCESS MEANS PAYING MEANS HELPING SPECIAL ATTENTION TO THE MOST VULNERABLE For several years, the group has offered a comprehensive range OTHERS TO SUCCEEDof products and services to enable its most vulnerable customers to make payments and withdraw cash in all circumstances. Specific support relations have also been established for members in diffi culty via a number of initiatives launched by the regional federations, such as “solidarity banks”, Créavenir and Ark’ensol. ONE FOR ALL, ALL FOR THEM Helping others – customers, members, employees, partners – to achieve success is one of the best defi nitions of the mutual spirit for Crédit Mutuel. PROUD TO WORK This people-oriented movement guides its ambitions and developments to provide a globalto the very different needs of families, businesses, not-for-profi t organizationsresponse #AT CREDIT MUTUEL and the group’s employees. It is through an augmented relationship of trust and thanks SUCCESS to the close attention paid to each person that the notions of mutual aid and shared success MEANS BEING PROUD OF OUR VALUES take on their full meaning. Crédit Mutuelstrengthened its employer brand identity with the launch of this 100% digital nationwide campaign. ALONE, WE GO FASTER; SUCCESS A hard-hitting campaign in keeping with its brand image and values: technology to serve people. In parallel, the group is TOGETHER, WE GO FURTHER MEANS GIVING STRONG adjusting its hiring strategy in keeping with the transformation underway and to ensure generational renewal. The employer SUCCESS SUPPORT TO EVERYONE brand campaign was put together in collaborative mode withthe emphasis on a common goal: positioning the group as an MEANS STRONG SUPPORT IN THE ECONOMY attractive and different employer. FOR LOCAL ECONOMIES AND JOBS The group benefi ts from its cooperative and mutual identity, SUCCESS and can also rely on the maximum decentralization of its HOME LOANS MEANS ADAPTING TO OUR CUSTOMERS’ NEEDS networks to achieve its full potential at the regional level. + 7.4% In just a few years, mobile phones have become the remote Its network of local banks, its specialized businesses, its expert control for our daily lives. For our customers, smartphones should employees and its elected directors are the lifeblood of its quite naturally instantly open the door to our broad and reliable development, ensuring a high level of excellence in its products range of products and services. They can also be used to access When music and services. CONSUMER LOANS exciting new features thanks to all the innovations we are The Crédit Mutuel group works tirelessly and purposefullyde all those involved at the ground level in the regionalalongsi+ 9.1%developing or in which we are parOur “mobile fi rst” approach is in line with this trend and strengthensticipating. throbs... economy, including individuals, not-for-profi t organizations, the Crédit Mutuel group’s position as a distributor of top-of-the-range self-employed professionals and small and medium-sized technological services. INDOCHINE “13 TOUR”: enterprises. It is currently the no. 3 bank for SMEs. It actively SUPPORT FOR BUSINESSES Crédit Mutuel is the partner supports business creators and all those whose entrepreneurial SUCCESS for the tour of this legendary spirit is a source of projects, jobs and future for local economies. EQUIPMENT LOANS MEANS IMPROVING LIFE IN THE COMMUNITY group, which will once again The partnerships it has established with business start-up + 9.7% Two and a half years after the project was launched with an regale multi-generational support networks (Initiative France, France Active and Adie) architecture competition, Crédit Mutuel Nord Europe (CMNE), audiences at some 50 venues position the group as a preferred point of contact and daily alongside Bouygues Bâtiment Nord Est and Linkcity, is proud to around France. partner for entrepreneurs. FACTORING be laying the fi rst stone of the Biotope complex. On completion, + 9% this exceptional building on a site of nearly 30,000 square meters will housethe headquartersand some 2,700 employees of the intercommunal organization FINANCE LEASING Métropole Européenne de Lille in the Euralille business district + 6.6% (France's third-largest business district after La Défense and Lyon-Part-Dieu). 54 55