Crédit Mutuel Group - 2018 Activity Report VALUES AT THE FORE A bank owned by its members and customers: Commitment means that changes ringing out our everything! values every day _ MOVING FORWARD TOGETHER: THE KEY TO SUCCESS Building its business model around people is what makes the Crédit Mutuel group different and modern. A well-thought out and winning approach, based on solidarity and caring, service and proximity, THE CRÉDIT MUTUEL BRAND: and perfectly suited to a changing world that, for this very reason, calls for solid markers. THE STRENGTH OF A UNIQUE IDENTITY Three questions for Claude Posternak, COOPERATION creator of the Posternak-Ifop survey and chairman of the La Matrice polling agency AS A HALLMARK As a cooperative mutual group, Crédit Mutuel is owned by its How do you explain Crédit Mutuel’s ranking as leader in your survey? members, and that changes everything. Entrepreneurs in their C.P.: When I created the Posternak-Ifop survey 20 years ago, the image of the banking sector had two sides: daily lives, the women and men of that of mutual, cooperative banks and that of capitalist banks. There was a 10-point difference in their reputation scores. Crédit Mutuel cooperate and contribute each day to the economic There are now three sides: Crédit Mutuel, then the other mutual cooperative banks 10 points behind followed by development of their regions and to building a better world. the capitalist banks, yet another 10 points behind. By staying close to people and their daily concerns and by being attentive to human capital, with a governance system based on What do you see as the elements that make the Crédit Mutuel brand really stand out? transparency and solidarity, the group can provide top-quality C.P.: The various banking crises (subprime, sovereign debt) caused vibrations in the cooperative model. Crédit Mutuel service and lasting economic support to all, whether members, managed to turn this into an opportunity. By reaffi rming its cooperative model through the slogan “A bank owned directors or customers. by its customers: that changes everything”, it set itself apart. The promise “that changes everything” was all the more credible in that year after year, thanks to the tremendous work accomplished by its elected directors and A MUTUAL MODEL TO ENSURE employees, Crédit Mutuel won the Customer Relationship Awards. Crédit Mutuel “shook the dust off” the concept EVERY VOICE IS HEARD of mutualism by giving it an extraordinarily modern touch, both in its basis and its form. As a cooperative and mutual bank, Crédit Mutuel invites every Is its cooperative and mutual status a strong advantage for maintaining its member to attend the shareholders' meeting of his or her local “popularity score” in France? bank, where they all have equal voting rights on the principle of C.P.: It is the steadfast affi rmation of its values and the pride with which it manifests them in its communication “one person, one vote”. which, over the past 10 years, has touched a chord within the general public. This is proved by its top-ranking position in terms of image at various levels: Crédit Mutuel is the favorite banking brand for both men and women, both the under 35 and over 35 age brackets, and both non-Parisians and Parisians. 36 37