16 KEY INGREDIENTS to the same price premium.14 Lonza CH&N offers a wide range of vegetarian delivery systems, such as its VcapsPlus capsules.® Consisting of only hydroxypropyl methylcellulose (HPMC) and wa- ter, the plant-based capsules sup- port the production of clean label solutions, enabling vegetarian and organic labeling in the EU, as well as halal and kosher options. I The provenance and safety of ncreasedappeaL ingredients is also vital. For ins- tance, Carnipure® L-Carnitine is fully traceable and has a posi- In addition to preferences for tive EFSA safety evaluation, ins- speed and efficacy, consumer li- tilling confidence in supplement festyle choices are also having an manufacturers and consumers. impact on the dosage form selec- With more possibilities available ted. For instance, the popularity than ever before, there is an op- of plant-based diets has led to a portunity for manufacturers to tap growing interest in vegetarian sup- into current consumer trends. plement options, with consumers increasingly discerning about their s purchasing choices – looking tandIngoutIna for options with added value. crowdedmarket According to the NMI data, 42% of respondents in France said When it comes to weight mana- they would pay between 5 and gement supplements, there is a 10% more for supplements with no longer a ‘one-size-fits-all’ pro- plant alternatives to typically ani- duct. As such, brands must gain mal-derived ingredients, while a a better understanding of diverse third of Italians surveyed are open consumer preferences to tailor