12 MARKET Visittheirbooth WEIGHT MANAGEMENT : CREATING SCIENTIFICALLY BACKED SUPPLEMENTS IN AN EVOLVING MARKET As consumers’ health aware- For manufacturers looking to ness continues to grow across create innovative supplements tar- the globe, people of all ages are geted at the weight management recognizing the importance of kee- market, a thorough understanding ping healthy and active. For many, of the evolving demographics and maintaining a healthy weight is a behaviors of consumers is crucial. key focus area. Widely attributed An in-depth study commissioned to growing obesity rates and the by Lonza Consumer Health & Nu- increasing occurrence of lifestyle trition (CH&N), and conducted diseases, the global market for by the Natural Marketing Institute weight management products (NMI), examined the key market is predicted to rapidly increase, drivers and concerns for 3,000 reaching a total of US$ 19 billion supplement users across France, by 2021.1 With a diverse range Germany and Italy, to form a better of approaches available, dietary idea of the end products that will supplements, such as meal repla- resonate with target audiences in cement shakes and capsules, are these regions.2 The resulting data growing in popularity, as consu- highlighted the changing attitudes mers seek new ways to support towards supplements across their weight management efforts. different generations, and how in-