NutraConnect KEY INGREDIENTS creasing numbers of consumers cLInIcaLLyproven are taking supplements to sup- IngredIents port specific health concerns, including weight management. In the weight management cate- gory, there are different ap- According to the data, mature proaches to support consumers consumers – those born before in maintaining a healthy weight. 1946 – and baby boomers, born For instance, enhancing the fee- between 1946 and 1964, hold a ling of satiety after consuming large amount of spending power food is one route. Reducing fat in the dietary supplements cate- mass while maintaining muscle gory across the three countries. is also a top priority for many consumers, fuelling the demand A significant proportion of these for safe, scientifically-backed consumers are classified as ingredients. L-Carnitine is an ‘heavy’ users, with 55% of boo- example of a well-established in- mers taking more than three gredient, with a growing bank of supplements per day, and 20% clinical evidence to support its use of mature consumers recording in weight management applica- high levels of use.3 In addition, tions. L-Carnitine plays an essen- a growing number of younger tial role in producing energy from consumers are also taking sup- fatty acids; however, only 25 % of plements as part of following a our daily requirement of L-Carni- healthier lifestyle. In fact, 29% tine is produced in the body from of millennials surveyed are ‘me- two precursor amino acids – ly- dium’ users of supplements.4 sine and methionine. L-Carnitine Lonza CH&N’s data also shows is naturally present in a variety of demand for targeted weight ma- food sources, particularly meat nagement supplements across products such as red meat. Its ba- the geographical regions. For sic role is to transport long-chain instance, in the UK, weight ma- fatty acids from the cytosol to into nagement is a key concern, with the mitochondrial matrix, where 77% of ‘heavy users’ taking these go through a process of supplements for this purpose. 5 breakdown called beta-oxidation.