NutraConnect MARKET molecules,there is astaxanthin plements for joint health are very (due to its antioxidant activity), concentrated. With a clear predo- eggshellmembrane and elas- minance of the glucosamine-chon- tin (glycosaminoglycans), MSM droitin couple (see table). (methylsulfonylmethane or DMSO 2 (dimethyl sulfone) or methane- sulfonyl chloride which, thanks to the sulphur it contains, contributes to the preservation of the immune functions and the maintenance of connective tissues (tendons, deep dermis, collagen, cartilage, etc.)in a good state. Minerals are also part of this combination KEY FIGURES of ingredients. Their presence is explained by the fact that they qua- Over 15 million Europeans aged 40 to lify for Article 13.1claims concer- 65 are experiencing joint pain.On the ning “the maintenance of bone other side of the Atlantic, 19 million Nor- health”.Very often, the equation th Americans with a similar profile seem joints = bone is a must for formu- to be affected. The ageing of the global population, increased overweight and obe- lators, which blurs the positioning sity rates, a sedentary lifestyle - the World of products in consumers’ minds. Health Organization stresses that by 2020, The same goes for the United osteoarthritis will be the 4th main cause of States: the formulas of food sup- disability worldwide. INGREDIENTS MARKET SHARE GLUCOSAMINE/ CHONDROITIN 39% MULTIVITAMINS 16,1% FISH OILS 7,3% SPORTS NUTRITION SUPPLEMENTS 6,7% CURCUMA 6% MSM 4,2% OTHERS 20,9% Source: NBJ joint and bone health data guide