4 MARKET BONE & JOINT HEALTH: A MARKET THAT LIVES UP TO ITS POTENTIAL When it comes to bone or joint health, the new concepts are there. And they are visible both in the functional foods and food supplements categories. This is why it might be called a renewal with science that encourages the development of new formulas. And sometimes, breakthrough innovations. According to Innova Market In- green tea and matcha),a natural sights, the launch of products source of manganese dedicated dedicated to joint health was up to “the maintenance of normal by +36% in 2016. An evolution bones”;Kellogg’s Vector Mega mostly focused on the dairy pro- Jumbo cereals high in protein, ducts category,the most impor- calcium and vitamin D (health be- tant one when it comes to bone nefits for the bone and muscles). health as milk=calcium=bone. If we add vitamin D and vitamin K The foodstuffs dedicated to joint (this latter more rarely), the formu-health are not lagging behind, lators are going “round” with this either.Such an example is Nija triangle.And there are also the Agua from the Peruvian company ingredient applications that qualifyPina Premium, a pineapple-fla- (or don’t) for health claims: man- voured water with a high content ganese, proteins, phosphorus, of vitamins and natural antioxi- if we were to name only a few, dants, which claims an anti-inflam- they are used in combination with matory action and helps “combat calcium and vitamin D, and they rheumatic diseases” (sic). Or, clo- can lead to new product develop- ser to us, the Pagès organic infu- ments. Such examples are Tetley sion based on turmeric, meadows- Tea Green Tea Matcha (Sencha weet, ash leaves and mint