30 KEY INGREDIENTS PEPTAN IIm:® BRINGING JOINT HEALTH A STEP CLOSER How consumer needs are fueling demand for effective joint health supplements todaysconsumers’ manypeopleareaFFected desireliFelongmobility byjointstiFFness anddiscomFort More and more consumers today want to stay active and enjoy maxi-Whatever the levelof intensity, mum mobility for as long as pos- physical activity puts our bodies sible in life. under pressure. Like aging, enga- ging in high-impact movement or sports, even for younger people, For some, this active means run- can result in stiffness, discomfort ning marathons and going on and locking in the knees, hips, fin- strenuous mountain biking rides, gers, shoulders and lower spine using fitness trackers and smart region. Many people are affected. devices to monitor their perfor- According to CDC, by 2040, an1 mance; others are less ambitious estimated 78 million US adults and simply want to enjoy walking ages 18 years (26%) or older are the dog or feel comfortable going projected to have medically-dia- up and down the stairs. gnosed arthritis.