ES+ | No.3 | 2025/2026 Núria Basi The scientific method applied to fashion Núria Basi (Barcelona, 1953) says that she was born into a family that owned a factory, which is not the same thing as a business family. Her earliest memories are of the noise of the machines, the high tables and the smell of raw cotton. The Basi family ran one of Spain’s largest textile companies thanks to the courage of Armand Basi, who, in the 1960s, travelled to France to speak with René Lacoste in order to obtain a licence from him. And he succeeded. For decades, the crocodile polo shirts and shirts sold in Spain were designed and manufactured in the country itself. 97