Know how The lipstick that Ayurveda and LUriage, Apivita, Dr. Barbara Sturm, Kamaoto del Sur, as well as li- cences for Christian Louboutin, Banderas launched an empire Actor on theand Adolfo Domínguez, among others. international stage In 1946, Puig built a new factory and head- quarters in the heart of Barcelona, on Travessera de Gràcia, and just 15 years later, Mariano Puig Planas approved the con- struction of a factory in the Besòs indus- trial park in Barcelona. The goal? To cater for the group’s international expansion, which in the early 1960s had opened its first subsidiary in the United States, marking a turning point in its relentless international growth. Shortly afterwards, in 1968, Puig moved to Paris and signed an agreement with designer Paco Rabanne, marking the beginning of a golden age. Today, the Barcelona-based company is present in more than 150 countries, with offices in 32 of them, industrial plants in Europe and America, and a global team of over 11,000 people. In 2023, over 90% of its turnover came from abroad. Stock market flotation In May 2024, Puig achieved one of the inter- national business milestones of the year: its public listing. Marc Puig, who has chaired the company since 2007, explains that the aim of going public is to sustain growth without sacrificing independence or long- term vision. The Puig family retains more than two-thirds of the capital and more than 90% of the voting rights. A perfume can encapsulate a memory and During the post-war period, the found- a century-old story. Puig’s story began in er’s four children joined the business. Ever 1914, whenAntonio Puig Castelló founded since then, Puig has retained its essence as a small cosmetics company in Barcelona. a family business, which is now in its third The city, then a hotbed of modernist crea- generation. The family’s entrepreneurial tivity and industrial spirit, was the setting spirit was reinforced with technical and for the birth of Milady, the first lipstick strategic training, enabling the company manufactured in Spain. That pioneering to adapt to changigti es, expand and act foreshadowed an ambition that would innovate. eventually become global in scale. In 1940, Today, the group is a giant in per- the company launched Agua Lavanda, a fra- fumery, make-up, skincare and fashion, grance containing rosemary, lavender and with brands including Rabanne, Carolina lemon that remains a symbol of the brand Herrera, Charlotte Tilbury, Jean Paul and its connection to the Mediterranean Gaultier, Nina Ricci, Dries Van Noten, to this day. Byredo, Penhaligon’s, L’Artisan Parfumeur, 68