International view Jaume Miquel Putting the madness of the world into perspective Jaume Miquel is an expert in marketing and figures, and also in philosophy. At least that is what he says in each of his public appearances, in which he provides insights into consumers, the macroeconomic environment and the industry in which he is most at home: fashion. Chairman and CEO of Tendam, he has led the radical transformation of the former Cortefiel Group, a move that culminated in 2025 with its sale to the Emirati Multiply Group. From Tendam’s headquarters in Madrid, Miquel runs an international business that looks at the whole world and draws inspiration from across the world. With a degree in Economics from the University of Barcelona, Miquel began his professional career in the advertising sector, before moving on to Levi Strauss and Timberland. What does Spain need? “It needs too know how to sell itself. We still haven’t recovered from the defeat of the Spanish ‘Armada’, whereas the Italians have recovered from the fall of the Roman Empire, which happened much earlier”, he says. 76