Cutting edge Using local culture to conquer the world community rather than that of quickly gaining market share: the company does not seek to compete on volume, but rather on connection. International business accounted for more than 10% of the revenues generated in 2024, a figure that the company aims to triple by 2030. Hijos deRivera also predicts that it will exceed €1.8 billion in turnover in the same year. In 2025, it opened a factory on the Morás industrial estate (Arteixo) with a production capacity of ten million hec- tolitres, maintaining the quality and re- spect for tradition characteristic of the company’s craft brewing tradition. “It is designed for the next 50 years”, affirmed Ignacio Rivera, the group’s chief executive, in June. “With this plant, we are laying the foundations for a new company”, he pointed out. Founded almost 120 years ago in A Coruña than the emotional level. The company The new facility covers 46 hectares and by José María Rivera Corral, Hijos de Rivera has maintained its operations centre, its will enable the company to triple its current has grown from a local brewery to become R&D and a large part of its production in production capacity, while maintaining an international group with a presence in its home community. From its home re- its commitment to its origins. “We were more than 70 countries. gion, it promotes partnerships with uni- offered the opportunity to set up a sec- Its flagship brand, Estrella Galicia, has versities, collaborates with start-ups and ond plant in central Spain, but we decided managed to transcend the regional mar- incorporates disruptive technologies such to continue brewing our beer in Galicia”, ket while maintaining its Galician accent. as Artificial Intelligence to optimise pro- Rivera stated. However, the group has also diversified cesses, while maintaining a philosophy its product range by adding brands such based on caring for the product, the en- as Cabreiroá and Maeloc, as well as new vironment and the narrative. non-alcoholic options, with a way of en- gaging with consumers that connects more Future horizons with culture than with advertising. To speak of Hijos de Rivera is to speak of International expansion a company that forms part of a group of or roots? Spanish brands that have achieved signifi- cant international recognition without re- Hijos de Rivera is a unique family-owned sorting to offshoring or losing control of corporation in Spain, thanks to its com- ownership. Its model, thus, demonstrates mitment to professionalism and open in- the possibility of growing from a position novation, and its long-term vision. Today, of consistency and global identity with- the fourth generation leads the company out losing sight of the overall mission of with a philosophythatcombinestraditional the business. craft brewing with openness to new tech- Looking ahead, the group has ambi- nologies, audiences and markets. tious plans abroad. Itsrecent movesin The Hijos de Rivera model has a con- markets such as the United Kingdom are nection with Galicia that goes far deeper more in line with the logic of building a 90