ES+ | No.3 | 2025/2026 Three years of ES+ showcasing a surprising Spain Publishing the third edition of ES+ is, in itself, a causeand Carme Ruscalleda, while social and scientific innova- for celebration. This publication has establishedtion is embodied in figures including Belén Garijo and Cinfa. itself as a leading source of information on BrandHospitality and historyhave a name, it’s Paradores, whilethe Spain, each year offering a profound, comprehensive, andability to connect with the world is represented by ¡HOLA! revealing insight into our country through its companies,and Telefónica. Added to theseare brands with deep Spanish projects, and, above all, its people. roots including Majorica, Guitarras Alhambra, and Pablosky, ES+ remains committed to its originalgoal:toshow-which reinforce the diversity and strength of Brand Spain. case a modern, creative, innovative, and socially respon-A brand that is also built on elite athletes including Susana sible Spain that cares about the present and looks to theRodríguez and Edurne Pasaban, as well as personalities from future. And it does so with the accumulated experience ofother fields such as Regina Llopis, Ana José Varela, and Luis its two previous editions, having learnt to select storiesGarcía Montero. that reveal what is unique about country in the world butToday, ES+ not onlyinforms, it also inspires. It in- that often remain outside the collective imagination. Wespires us to discover new stories, recognise the potential have also strengthened the commitment of ES+ to show-of our national role models, and celebrate Spain as a crea- casing people: the leaders, entrepreneurs, creators, andtive, competitive country that is tackling the major global talents who represent Spain beyond its borders. challenges. Above all, it does this by demonstrating that In this third issue, you will find extraordinary exam-Spain is so much more than one might imagine, and these ples of this talent and leadership: from the artistic vision ofpages are a tangible reflection of its talent, strength, and Jaume Plensa to the business excellence of Gabriel Escarrerimpact on the world. and Jaume Miquel, alongsideleading figures from variousWelcome to thethird edition of ES+. An edition that sectors including Cosentino, Ferrovial, Hijos de Rivera,consolidates what began as an ambitious proposal and re- Naturgy, Puig, and Santander. Spains creativity is reflected inaffirms Spain as a country of brands, people and projects the achievements of the likes of Núria Basi, Luis Monserrate,that surprise, inspire and shape the future. 3