The idea The birthplace of soundtars to acoustic, concert and electro-acousticinstruments to more than 80 countries. Its cat-alogue ranges from classical and flamenco gui- models, which have made the brand a favour- ite among professional musicians, including Joaquín Sabina, Joaquín Clerch, Julia Trintschuk, Carlos Piñana, Álvaro Urquijo, Ruth Lorenzo In Muro de Alcoy, at the foot of the Sierra de and Coti, and also conservatories and music Mariola mountains in Alicante, guitars are crafted schools around the world. that have captivated audiences around the Each piece is constructed using the tradi- world. Alhambra Guitarras, founded in 1965 by tional Spanish heel system, whichguaantrees the Botella, Insa, Vilaplana, Llorens and Cuesta the tradition of Spanish craftsmanship and a families, combines traditional craftsmanship powerful, rich and lasting sound. However, its with the technical excellence demanded by top commitment to innovation has led Alhambra performers. More than half a century after its to integrate new technical and environmental founding, the company continues to build each solutions over the years. instrument in its home town, where more than An example of this is Green Sustain, the first 100 skilled craftsmen shape, assemble and polish line of Spanish guitars bultiwthi woo that isd each guitar by hand from woods such as cedar, 100% certified by the Forest Stewardship Council spruce, ebony and rosewood, selected for their (FSC),which guaranteesthatthe woo andd beauty andtheir ability to vibrate, project sound the guitar production process meet the highest and convey emotion. standards of sustainability and respect for the environment and people.This collection, which Fir, white ebony, cedar and includes classic, flamenco and cutaway models, Tradition and innovation sycamore are some of the represents a decisiv ove towards sustaina woods used for the neck, sides, e m - With an annual production exceeding 40,000 top and fingerboard of these bility while maintaining the quality, sound and units, Alhambra Guitarras exports 80% of its Alhambra Guitarras. identity that characterise Alhambra. 34