The first ... fashion brand Gold, as told by its founders Liz Cornelis & Dirk Goossens “We met Cécile and Pierre at the Playtime trade show in Paris, when they started to launch Smallable. We trusted them right from the start. We share the same taste for fashion and graphic design. We are always looking forward to see them and their team every season. We have seen Smallable grow very fast and have, in turn, decided to do something new with Heart of Gold, a new interior brand for baby. In the past there were families, in the future we’ll all become family! The first 23 ... customer Stéphanie, mother of Esteban (13) and Nina (9) “I have three loves: children’s fashion, decoration and the digital sector (in which I work). Back then I was looking for children’s concept stores online and when I googled “playhouse” Smallable popped up. My first purchase was Our Children’s Gorilla’s famous monster cave. I was crazy about it and that’s how my love story with Smallable began. At first, I used to buy clothes for my children and then things for the home. Thanks to the concept store in Paris I can better visualise certain products, for example furniture. And if an article isn’t available in-store, the staff orders it for me from the site. The whole service really is made to measure! I have even made friends with other Smallable customers. We meet up on Instagram to talk about services and what’s new. I also chat with the brand’s founder Cécile. Finally I like the fact that you can find different things on Smallable, the way they manage to find new designers and evolve as and when necessary.”