2015 advertising campaigns.something was lacking. They took the plungeThey both felt The first boutique in and designed their very own collection, 100 St-Germain-des-Prés easy-to-wear garments inspired by urban culture and vintage sportswear. Today, Hundred Pieces is sold on Smallable and in “One morning Laurence Simoncini, who more than 80 shops and department stores created Serendipity, a beautiful shop on Rue worldwide. du Cherche-Midi, called me after seeing in the press that we wanted to open a concept storef woin Paris. She wanted to change her line o rkEvolving towards the and suggested we take over er prehmises.” A Family Concept Store few months later, Smallable opened its first bricks and mortar concept store, a boutique Fed up with using their children’s cushions in that showcases both the designers and their their living room or trying to fit into clothes products,a place to meet its customers designed for a 16-year-old, our customers and where the shop assistants are the best decided to send us a message: they wanted ambassadors of the Smallable concept. clothes and home interior items as well! Smallable selected its first women’s fashion brands and developed a range of home and 2016 design products, thereby becoming “the firstFamily Concept Store”. New team members Hundred Pieces joined the communication, marketing, design and customer service departments 18 to reinforce the project.In parallel, the In a previous life, Cécile worked on other technical team employed more staff and a designer’s collections and Pierre created second version of the site was launched. Smallable’s first concept store, 81, rue du Cherche-Midi in Paris. kcabhsalF