Confidences In the Smallable family, there are designers, journalists and co-workers who have been by our side since the start of the adventure. We are happy to be a part of their lives, whether on a professional or even a personal level! Read on as they share their memories, reminiscences and anecdotes and evoke the values we have in common. Smallable is a bit like Ali Baba’s cave. It has even become “the essential unnecessary” for me. If Smallable was an object, it would be a magic carpet. Iris de Moüy, illustrator 104 First of all,Smallable is a real digital precursor, the 3.0 alter ego of Bonton. Cécile has eyes like a hawk when it comes to design. Smallable came along at a bit of a sad The concept store offers a totally time, when nobody was taking any risks. immersive experience, with a strong For about 5 years, we had been talking editorial line and aesthetic vision. about brands we loved but couldn’t find Before the physical store opened anywhere. So I was delighted to find in November 2015, we went for wonderful designers like Bobo Choses coffee with Cécile, who told us she on Smallable. The site offers products admires the Bonton stores… While I in our brand’s image. We’ve always was thinking about redesigning our had this affinity in terms of taste. website, and I was really impressed Every time I fallin love with a brand, I by Smallable’s digital success. It was know I’llfind it soon in the concept store. funny to see how for them coming If MilK was an e-commerce site, it would be from the digital side, retail was a Smallable for sure. challenge, and it was the other way Isis-Colombe Combréas, editor around for us! of MilK Magazine and MilK Decoration Irène Cohen, founder of Bonton sdneirF & seilimaF