The very first times In life, first times are always special. Here at Smallable, we still remember our first customers and our first brands. We interviewed the men and women who put their faith in us right from the start. The first ... employee 22 Florence Rouchon, our Swiss army knife “I applied for a job after falling in love with their online project. I was a fashion designer and they were actually looking for someone to work on graphics, but I knew I wanted to work at Smallable. Pierre appreciated my artistic leanings and they decided to have faith in me. I worked on developing the brand image; we began with the logo, followed by the tote bag. We shared some great times together: eating pizza in the kitchen of Pierre and Cécile’s apartment at 11 o’clock at night and having a fit of the giggles with Cécile; going for dinner in their favourite restaurant at the Carreau du Temple to celebrate with champagne our first coverage in ELLE magazine! We began working in their living room, just the three of us. Today 80 people work for Smallable. I have always believed in the project. Pierre and Cécile form a complimentary duo and they always listen to each other, which is surely the best recipe for success. Meeting them has been much more than a career experience and I am proud to have been part of the adventure. I have gone on to create my own company, Floloveparis.” kcabhsalF