HUNGER FOR GLORY //Hunger for Glory *Translated from Spanish for this issue. It’s important to understand that the significance of winning La Liga Cup or the emotional weight of receiving a Cannes Lion represents more than the fulfillment of a dream. Like a carrot at the end of the stick, it’s something that, either consciously or unconsciously, drives us to give a little more every day, to self-improve and digest defeats. It encourages us to get back up stronger, to accept criticism and take on bigger and bigger challenges. In other words, being driven to achieve success makes us better. Emiliano Insúa, a player on one of the biggest soccer clubs in South America, Racing Club de Avellaneda, and Malu Donaire, Executive Creative Director at HOY by Havas, spoke with us about success, setbacks, and the hunger for glory. Below, Emiliano and Malu share what they’ve learned about the art of competing and the mindset of maintaining a winning mentality. in sha pe for th en ext c ha ll e n g e MALU DONAIRE // ECD HOY by Havas Argentina | Co-Founder Argentinian Women Creative Circle // Top #2 mujeres de Iberoamérica +Mujeres 2019 // Top #3 Creative Director Argentina Ranking de Lürzer’s Archive // Top Argentinian Agency 2022- Ojo de Iberoamérica 2022 // Cannes Lions 2023 Jury keeps you Competing