PORTRAIT OF PURPOSE //Justin Ruben Welcome to Havas FC, this is a club that’s really a mix of people from all walks of life. They are coached by a man who goes by the name of day is spent doing this, and I see it as a crucial part of my Justin Ruben. job and a barometer of success. We sat down with Justin to get his thoughts on How do you see the game has changed over the several topics. First off, how long have you been years? doing this? Justin: I think technology has played a large part in this. It Justin: I’ve been in this game for over twenty years, overhas provided us with new ways to do things which is very that time I have played a lot of different roles on the field.exciting. It has also meant we have to adapt more and I have also played on a lot of different teams in variousperform in different ways. The game is a lot faster than it countries: U.S., U.K. and Australia. has ever been, which means you have a lot less time to think. That’s why it’s particularly important to have players My role on the team has also changed over the years.on the team who are more agile and can work in many When I was young, I used to come off the bench helping ways. the more senior members of the team, occasionally beingbrought in on bigger projects. As I became moreWhat do you see as your special sauce? experienced, I took on the role of a defender, being reliable andgetting the day to day done before moving up to striker Justin: Over the years, I have had the opportunity to role. The role of a striker is to come in andork both for and alongside somcrack wsomee incredible players and ofthe big projects and be there when the coach needs coaches. When you watch them, you recognize certain somethings that they atraitspecial ll have in common. The most important . thing I have seen is that they really care about the work and Whatdo you see as your role? ideas. That’s where they focus their time, being champions of the work and making sure the best ideas get made. And Justin:sly making sure the team scores a lot of goals.to inspireToday, in my role as coach, it is my job obviou and nurture the talent on the rest of the team. This can takeank you for your time today, Justin, and good luckThmany forms. It may be motivating them aboutnew opportunitiesor different ways of thinking, helping themwith the rest of the season. to develop strategies or talking to them and showing them other approaches people are using in the market. Another area that I think is especially important to my roleJUSTIN RUBEN is to grow and protect other people’s ideas. I find a lot of myExecutive Creative Director at Havas Host